Five questions to Clemens Prerovsky (CDO) about ongoing projects, lessons learned and best practices at the APA-medialab.
“Stick to the method and do it by the book, at least in the beginning”

Five questions to Clemens Prerovsky (CDO) about ongoing projects, lessons learned and best practices at the APA-medialab.
University of Vienna's Media Innovation Lab (MiLab) is a research-based unit which examines the development of new media technologies and evolution of media innovation, while also analysing the impact new media has on the public and society.
An interdisciplinary team of developers, designers, journalists, researchers and marketeers are working together on ideas for new products and services.
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