In 2015, Nice-Matin embarked on a profound digital transformation. Faced with major economic difficulties, the daily newspaper opted for a 180-degree turn to establish itself as an innovative media in its own right. Its latest initiative: MAS, the newspaper’s innovation space, launched last January.
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"If content from old media cannot compete with a 22-year old YouTuber, that’s a problem,” says Mediati's Content Strategist Simon Park.
Next Media Accelerator: the German Press Agency accelerating media and marketing start-ups in Hamburg
NMA aims to offer media and marketing start-ups a place to succeed and provide its 190 stakeholders with strategies for managing the digital transformation at hand.