Poool

Poool provides publishers worldwide with the tools, expertise and inspiration to engage, convert and retain their audiences.

Founded in France in 2016, Poool supports over 150 digital publishers around the world in developing dynamic reader revenue strategies, including ELLE Magazine, Irish News, L’Équipe and Prisma Media.

The tools:

Poool’s Membership & Subscription Suite sets you up for success at every step of your reader revenue model:

Poool Access > Dynamically gate content with paywalls, registration walls & data walls
Poool Engage > Engagement & anti-churn widgets to increase retention and lifetime value
Poool Flow > Export analytics to cloud storage providers

The expertise

We don’t sell consultancy as an add-on to our product – in fact it’s so important to us that you succeed in your reader revenue models that expertise is integrated into all of our offers for clients.

Our clients get access to this and so much more.

- Dedicated account manager & support
- Quarterly Conversion Funnel Benchmark Report
- Templates for use in the Poool Dashboard
- In-person workshops
- Exclusive guides, best practices and use cases
- Guaranteed access to The Audiencers’ events

The inspiration

In October 2022, we launched The Audiencers, a B2B media and community to help digital publishing professionals to make better decisions when it comes to engaging, converting and retaining their audience.

Operational and strategic expertise, a bi-weekly newsletter with over 5k subscribers, The Audiencers’ Festival in London, New York, Toronto, Madrid & Paris, a growing WhatsApp community… In less than a year, The Audiencers has become THE place for professionals involved in audience development to get the insights and inspiration to succeed in their job.

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