What do we need to know before we do membership programmes?

October 19, 2020

This is a screen grab of a set of questions from the Membership Puzzle research project, which reads: What is the value proposition for creating a membership program What motivates people to become members? What costs should news organizations plan for, and what revenue can they expect? What tools and technology do news organizations need to run a membership program? How does a news organization launch and grow a membership program? What does it take to develop a member-focused culture in the newsroom? How does a news organization retain members and measure the success of its membership program? What does membership mean for news organizations that serve communities underserved by mainstream media institutions?

What do we need to know before we do membership programmes?

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